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The Little Things Count

The Little Things Count

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I’m not sure if this is a post about branding and the customer experience, or a reminder that we can facilitate significant changes with small actions. Perhaps it’s about both in this little true story.

I met a new young female entrepreneur at an awards ceremony that I had been a judge for – she was accompanying her Dad who was a winner. We got chatting, and it turns out she is a dance instructor who specialises in showing people how they can use dance to improve their situation when dealing with depression. We had a lovely chat, and she was very clearly at the top of her game, and so I invited her onto the radio show to talk about helping with mental illness as well as her experience so far as a business start-up. Like most of us, she wasn’t that confident about her business capabilities as she should be.

So that’s that, she’s booked, and we are now into the admin of it all. As part of the boring usual incidental admin stuff, we send off an email. Job done, apart from the show of course.

But the content of that email was screen-shotted and tweeted. It turns out that this simple admin email was an important part of her business journey, perhaps because it was her first interview invitation? I’ll make sure to ask her.

So, yes every experience, every touch point however small it may seem, can influence your business.

If there are times it seems you’re just treading the boards, you may not be aware of how the smallest actions, play out as a much greater impact on the lives you touch.

So, what can we take from this? Well, I’m going to be reviewing all of the emails I routinely send with a fresh eye to check they brighten the day of the recipient.

Decisions, Decisions, Decisions!

Decisions, Decisions, Decisions!

Today I’m up at the Inspired Women Event in London and one of the speakers is talking about decisions; how important they are for our business and how we often delay making them, even without realising we’re doing it.

Making speedy decisions will have a massive impact on your results.

Think about a successful person you know about but don’t know well.  So Richard Branson would be mine.  Now, imagine how they make decisions. Generally, they are going to be making decisions FAST!  And here’s the thing, sometimes it doesn’t matter if you make the WRONG decision – as long as you make A decision, there will be action, action brings results and results mean feedback.  If you have made the wrong decision then at least you know and can take more action to put it right.  No decision means no action, no results, no feedback.  Nothing, Nada, Nil Zilch!

Why We Delay Making Decisions

Are you putting off making a decision because when it’s done you will have to start doing the trickier stuff in your business like selling and delivering products and services?

Let’s consider how we are making a decision now.

Are you making decisions made based on fear?  Are you making decisions based on loads and loads of analysis?  Are you making decisions based on your gut instinct or your intuition? Which do you think is the most powerful.  The last one, don’t you think.  The trouble is that when we don’t trust ourselves, how we are running our business, our lives, or our relationships then it can become tricky to trust our instincts.

Are you making decisions made based on fear?  Are you making decisions based on loads and loads of analysis?  Are you making decisions based on your gut instinct or your intuition? Which do you think is the most powerful.  The last one, don’t you think.  The trouble is that when we don’t trust ourselves, how we are running our business, our lives, or our relationships then it can become tricky to trust our instincts.

Trusting yourself and your instincts is a much bigger issue and will take a while to drill down into so what can you do if you need to start making decisions right now if you’re going to move forward?  I suggest the following…

Decision Making Template

  1. Put a time limit on making your decision and stick to it.
  2. Ask yourself (and write down the answers in a table) the following questions…

 

What will happen if I do?

What will happen if I don’t?  

Won’t won’t Happen if I do?

What won’t happen if I Don’t

You should now have a little grid of answers, a structure, to work from.  It’s almost like a mini risk assessment.  If you need to, then bring in a second or third party, but remember you have your deadline and stick to it.