Picture of Anne Hathaway's Cottage
I caught the tail end of a thought provoking report on Radio 4 the other day.
The report was telling us how the sales of downloadable ebooks, was now greatest in those aged over 60. People aged between 20 and 30, who might be expected to be the first to embrace this technology, if only because they can read the text on the weeny screens, were lagging behind in the downloadable books arket.
This surge in downlable reading also coincided with increased sales in the Mills and Boon and Erotica genres. Radio 4 research indicated the two were linked and that people were buying downlable versions of books they wouldn’t buy before, because as hard copies because onlookers couldn’t see what they were reading.
Oh dear!
So people haven’t been reading what they want, maybe even in their own homes, because they are worried about what others may think. Can I remind you that we are only talking about fantasy romance and mild titillation, and not anything that is going to land you on a serious offenders register.
But I’m hardly one to talk because for years I had a secret yearning for those little ornamental whimsy houses and cottages and western union india baroda yet didn’t have any because I thought they looked a bit naff. But that was in the old days when I was for some reason bothered by what people thought, whilst loudly proclaiming the exact opposite, of course.
Today I’m like that proverbial convent girl who’s had her first run in with the grammar school boys and has gone a bit wild – house full of mini cottages and village shoppee’s! And that’s another little lesson – denying who you are and abstaining from activities you enjoy may lead to unhealthy excesses, and so remember that a little of what you fancy really does you good.
I should point out that I am still not reading Millls and Boon books (and I’m saying nothing about the Erotica) but give it another 12 years and I’ll hit the magical 60 years old and then let the downloads roll!
Related articles
- Mills and Boon: the great British publisher? (telegraph.co.uk)
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