You’d Better Come Home,

Mum’s Got A Lump In Her Tit

As I’m the mum with the lump, you might guess that I didn’t come-up with this amazing line.  But I wish I had – what a great headline!

A high percentage of my clients come to be because they are trying to launch a new product – training programmes, seminars, books and audios and the one bit they always seem to get stuck on is what to call the thing.

What I like about this title is it passes the ‘headline test’  This means that you may not know the full story yet, but in those 11 words you get the gist, so I only have to flesh it out a bit more.

I have two sons, both 20.  Eunan my foster son has been living in Malta for about a year and when we found out I had breast cancer, Elliot – the other one – called him up and that’s what he said.

And Eunan came back home to stay and so it worked.  Elliot is not known for his verbal dexterity, and yet he managed to come up with the perfect phrase to sort the problem out.  Job done.

So what now?

Well after 4 years of eating alfalfa, I’m more than a little miffed that I still have an arse like Babar the Elephant and now I have a lump.  Meanwhile, my pastie munching pals are skinny and blob free.  So watch this space for some revolutionary new product development.

Next week look out for: 

Announcing The All New Sian Murphy

Beat Cancer With Pork Pies Diet

Sian does loads of things, too many to be brilliant at any of them. She co-founded Stormchasers Ltd with her husband Mark, runs a internet marketing training group for small businesses, is a writer, blogger, Master NLP Practitioner and business coach. Sian & Mark contribute jointly to the Ex-armed Forces Club and their blog, Leaving The Armed Forces, the programme to support anyone leaving the armed forces (surprisingly enough). Oh, and they help small businesses with a boring old website sitting around like a lump of toffee stuck down the back of the sofa, to get a dynamic and fluffy blog.

Sian

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